Dane Gudauskas || The rope swing was sketchy to say the least, but Dane swung from darkness into the swollen river below… #Atramental pc - #DominicHaydnRawle

@beniceandsmile pinched from the web of @whatyouth | Pic - @johnrespondek

We’d like to introduce our newest ambassadors, Turkey and Scotty Stopnik! From skating, surfing and playing music to building and riding old motorcycles, the Stopnik bros embody everything that is influential about California culture. Their care-free and do-what-we-want attitude has allowed them to live a life we can all dream of. We couldn’t be more excited to have them on board! Not familiar with these two? Then make sure you check out their world-renowned blog at www.czombieblog.com #electricfamily #cyclezombies #daretobedifferent pic - @markchoiniere

New colour in the #Mags Mason Tiger, what do you guys think? Coming real soon! #Electric (at Electric Australia)

@ryancallinan / A Place Beyond The Pier / Shot by @jackgrom #Electric #ElectricRides

#OzzieWright lost at sea. #Atramental

#OzzieWright @danedamus and @dylangraves hanging at Ozzies place. To see more from this trip click the link on our Instagram profile to see the intro to our new campaign #Atramental #electric pic by #dominichaydnrawle (at Ozzies Swingin’ Pad)

Our new campaign has just dropped! Click the link on our Instagram profile page and watch the intro vid to #Atramental featuring #OzzieWright #CraigAnderson #PatrickGudauskas #DaneGudauskas #TannerGudauskas #DaveRastovich RicardoChristie #MitchCrews and super grom #KyussKing #timelessmoments Documented by @markchoiniere and #dominichaydnrawle (at Electric Australia)

Welcome aboard to the Electric Family @chris_christenson73 we admire Chris for his unique lifestyle and talent. Wether it’s shaping boards, backcountry boarding, riding motorbikes and everything else in between.

Look out for a post on new family member @camstynes coming soon! Cam rocking the Potions in his creative cave. Pic by @haydenoneill